Digital Marketing
What is GDN (Google Display Network)?
In the alphabet soup of digital marketing acronyms, familiarize yourself with three particular letters: G-D-N. GDN stands for the Google Display Network, a collection of [...]
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Local SEO
The Ultimate Guide to Understanding Page Experience
Are you experienced? More precisely, what is the page experience like on your website? Page experience is a collection of signals that indicate how well, [...]
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Click-Through-Rate
What Is Click-Through Rate (CTR)?
If you want to get to really know your customers, investigate your click-through rate. But what is click-through rate (CTR), and what can it do [...]
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SEO
What Does a Google Algorithm Update Mean for Your Business?
Algorithm is a funny-sounding word, but add it to your digital marketing vocabulary today. An algorithm is a series of instructions to help a program [...]
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PPC
Amazon PPC vs. Google PPC: What’s the Difference?
As a brand owner, never underestimate the importance of pay per click (PPC) advertising. If you’re unfamiliar with the term, PPC is an advertising strategy [...]
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PPC
How Digital Marketing Helps Small Businesses Thrive
Small can be mighty, especially with digital marketing. These days people do a ton of online research before driving to the store, whether it’s a [...]
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