Amazon Advertising
Running the Numbers on Amazon Prime Day
In 2015, Amazon launched its first Prime Day event to celebrate the company’s 20th anniversary. Since then, Prime Day has expanded rapidly to become one [...]
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Amazon Advertising
How To Optimize Your Amazon Product Pages
Amazon is the leading e-commerce website in the country. It’s a consumer favorite and can lead to amazing sales numbers, but any business will face [...]
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E-Commerce
Why E-Commerce Sites Require PPC
Pay-per-click advertising is a digital marketing must-have that can benefit any business with any online presence. It is especially important for e-commerce companies to invest [...]
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How To Make Your Creatives Stand Out on Facebook
Advertising on Facebook is a great way to reach a wide audience and build brand awareness while creating demand for your products. Running ads on [...]
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Basics
The Basics of Dynamic Search Ads
All businesses can benefit from investing in pay-per-click ads through Google. Paid search ads capture an existing demand. It’s a great way to target potential [...]
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Google Ads
3 Actionable Google Ads Tips That Actually Work
Google Ads is easily be one of the most powerful pay-per-click platforms out there, but it’s not without complexity. With hundreds of different sections and [...]
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