Featured Articles
SEO
Google Quietly Kills the &num=100 Parameter — Here’s What It Means for SEO
The &num=100 parameter was a query parameter that SEO tools and power users appended to Google search URLs to display 100 organic results on a [...]
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Cyber Five
Is Your Business Prepared for the Cyber Five?
The Cyber Five, also known as the Turkey Five, has become a defining moment for retailers across every commercial industry. Despite the efforts these businesses [...]
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Meta
Creative Velocity: The Meta Ads Strategy Revolutionizing Performance Marketing
In Meta advertising, one factor consistently outperforms all others: Creative Velocity, the speed and volume at which you produce, test, and launch new ad creatives. [...]
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Email Marketing
Yotpo Exits SMS & Email, Sells Customer Base to Attentive: What You Should Know
Yotpo recently announced that it’s stepping away from its Email and SMS marketing services. As part of this change, the company is transferring much of [...]
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Amazon Advertising
Amazon Pulls Out of Google Shopping Ads: What It Means for Advertisers
In a surprising move shaking up the digital advertising ecosystem, Amazon has officially withdrawn from Google Shopping ads across all markets. While Amazon has been [...]
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SEO
How an SEO Website Audit Works: A Complete Guide
A strong online presence is essential for businesses aiming to succeed in this competitive digital landscape. Your website often serves as the first impression and [...]
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Holiday
Black November: How Changing Consumer Behavior Reshapes Holiday Shopping
Another Black Friday has come and gone, and the Logical Position (LP) team has been busy sifting through data to discover the trends that matter [...]
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Industry Insights You Won't Want to Miss Delivered to Your Inbox
Paid Social
Audience Testing Philosophy & Framework
In digital advertising, every dollar has a job to do. For brands spending less than $10,000 per month on paid media, that job often comes [...]
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AI
Why The Launch of ChatGPT Atlas is a Big Deal For Businesses
OpenAI just announced the launch of its new web browser, ChatGPT Atlas, described as a browser built ‘with ChatGPT at its core.’ While browsers may [...]
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Email Marketing
Choosing an Email Marketing Platform That Scales With You
Most businesses know by now that email is one of the best marketing channels for achieving a high return on investment. But with dozens of [...]
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Paid Social
What Pinterest, Meta & TikTok Advertisers Need to Know Heading into Q4
After diving into Edgewater Research’s latest paid social report, we’ve pulled out key insights for marketers looking to close out Q4 strong. Pinterest Strong, But [...]
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Amazon Advertising
Getting Your Amazon Strategy Ready for the Holidays
Every year, the holiday shopping frenzy starts earlier and grows larger, making it the most critical sales period for Amazon sellers. The convenience of online [...]
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Meta
Meta’s Conversion Optimization Mastery
Part 1: Maximum Conversions vs. Maximum Value After auditing hundreds of Meta ad accounts, I can tell you this: most advertisers make the most [...]
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