PPC
Understanding How a PPC Campaign Works
PPC—known as Pay-Per-Click—is one of the most popular forms of digital marketing. When your ad is displayed, you aren’t paying for the actual visual aspect, [...]
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E-Commerce
COVID-19 Drives Changing Consumer Behavior
It would be hard to overstate how much our day-to-day lives have been disrupted over the past few weeks. As a result of the COVID-19 [...]
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News & Updates
Seven Days to Deploy a Virtual Team During COVID-19
Everything changed over the course of a week in March 2020. When it became clear that the COVID-19 outbreak was becoming a pandemic, and would [...]
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Basics
Creative Ways Companies Are Currently Serving Clients
COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial [...]
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Marketing Strategy
The Importance of Digital Marketing During Uncertain Times
Only a few months ago, we began to hear an uneasy whisper of a mysterious illness that rapidly evolved into a pandemic. This has placed [...]
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Google Ads
Global Recession – Pull Back or Push All in?
Last year, my talk was about what business owners should be doing in a changing economy. Logic dictated that the longest economic expansion in US [...]
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