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Conversion Tracking: What It Is, Why You Need It, & How To Use It

Conversion Tracking

Conversion Tracking: What It Is, Why You Need It, & How To Use It

Tracking conversions within your Google Ads account lets you know, with complete certainty, whether or not your current efforts are bringing the results you desire. [...]

By: Matthew Peterson | December 28, 2018

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Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Facebook Ads

Facebook Ads vs. Google Ads: Which Should Your Business Choose?

Before deciding on which digital marketing platform you should utilize, consider the outcome you hope to gain from your investment. Because believe it or not, [...]

By: Matthew Peterson | November 30, 2018

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Raising Your Return this Holiday Season: 12 Google Shopping Insights

Google Shopping

Raising Your Return this Holiday Season: 12 Google Shopping Insights

It would be an understatement to say it’s important to prepare your Google Shopping account for the ever-profitable holiday season. Unfortunately, many businesses struggle to [...]

By: Matthew Peterson | November 21, 2018

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Run Your Best Google Shopping Holiday Campaigns Ever

Google Shopping

Run Your Best Google Shopping Holiday Campaigns Ever

Let’s face it. The holiday shopping season can be extremely stressful for Ecommerce companies. So it’s no wonder that so many companies let their Google [...]

By: Matthew Peterson | November 15, 2018

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3 Goal Setting Hacks to Make Money with Google Ads

Google Ads Basics

3 Goal Setting Hacks to Make Money with Google Ads

A question many businesses ask themselves after setting up their Google Ads account is “Now what?” Without a specific goal in mind, your digital marketing [...]

By: Matthew Peterson | November 13, 2018

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Ecommerce Order Fulfillment 101: Shipping Options and Best Practices

Ecommerce

Ecommerce Order Fulfillment 101: Shipping Options and Best Practices

Your customers’ experience doesn’t end after they check out on your online store. [...]

By: Rachel Burns | November 7, 2018

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