Advanced Marketing Strategy
We Ran the Numbers to Find Out How Stay-at-Home Orders Impacted Digital Marketing
The COVID-19 pandemic was a crisis few people saw coming. What began as a distant concern soon arrived at our doorsteps and immediately interrupted normal [...]
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Email Marketing
Understanding Your Audience Through Email Marketing
What is a Target Audience? Email marketing continues to be one of the strongest forms of digital advertising today. Businesses gain a higher return on [...]
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Email Marketing
How Does Email Marketing Help Your Business?
What Is Email Marketing? This is a question that seems alarmingly simple on the surface. Anyone unfamiliar with online marketing may not know much about [...]
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Google Shopping
Introducing Free and Fast on Google
Google’s Answer to E-Commerce Trends Earlier today, Google officially launched a shopping ads feature that will help retailers quickly answer the first question many consumers [...]
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PPC
How Do PPC and SEO Help Each Other?
Marketing Is Like a Box of Chocolates In the film Forrest Gump, Tom Hanks famously delivers the line, “Life is like a box of chocolates. [...]
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Keyword Planner
How to Make an Effective Google PPC Ad Campaign
Pay-per-click—commonly acronymized as PPC—is a popular online advertising model in which ads display on search engines such as Google via a bidding system. PPC operates [...]
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