Branding
It’s All in the Logo: How to Design a Lasting Logo and Why it Matters
What’s in a Logo? The idea of a “brand logo” goes back to the old west, when cowboys would imprint their cattle with branding irons [...]
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Analytics
The Source Of Truth Will Set You Free: A Fail-Safe Way To Generate Data You Can Trust
Every business needs a guiding light. As a digital marketer, that light is the data guiding your marketing initiatives. If that light isn’t clear among [...]
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Analytics
Ecommerce Sales Forecasting: How to Plan PPC For 2018
Wouldn’t it be great if you could read minds? If you could, you’d definitely be invaluable to the success of your eCommerce company’s paid search [...]
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Quick Tip Video
4 Ways PPC Can Take Your Business To The Next Level
If only there were a marketing tool out there that allowed direct and immediate access to your ideal customer base–24 hours-a-day, 7 days-a-week. What if [...]
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Holiday
2017 Holiday Shopping Recap: A Proven Strategy For Future Success
Another holiday season is behind us, and as anticipated, it was a big win for the retail industry. With a record number of shoppers and [...]
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Display Network
Will Google Block Your Ads? (More) Changes to Chrome’s Ad Policy Coming in 2018
Google constantly makes updates to its search algorithms, networks, and advertising policies. With all this change, it can be hard to keep your digital marketing campaigns [...]
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