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Analytics
Fighting Off Fake Traffic: Ghost Referrals
In Google Analytics, you might have noticed lately a surge in sessions. At first glance you may attribute the increase to holiday traffic. However, before [...]
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Basics
Finding Your Voice: A Guide for Social Media Newbies
What’s the big deal with using social media for business? How do hashtags, handles, blogs, and viral vlogs have anything to do with a business [...]
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Advanced Marketing Strategy
Should You Consider Affiliate Marketing?
Business owners are always looking for ways to expand their reach online. Some have invested in Paid Search, Remarketing, have a great site, and have created [...]
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Basics
Managing the Digital Conversation
If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have [...]
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Advanced SEM Practices
7 Habits of Highly Effective Landing Pages
“The farmer killed the goose to get at all the golden eggs, but he ended up destroying the golden egg business altogether.” There’s a lesson [...]
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Advanced Marketing Strategy
Thinking Bing Part II: 5 Things to Know About Bing Ads
At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent [...]
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