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Basics

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]

By: Mariah Ore | June 19, 2014

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Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

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Google AdWords: Make Mobile Marketing Easy

Why mobile? Because you’ve heard it: Americans are on the go. In a 2013 study, The Nielsen Company found that around 46% of searchers are [...]

By: Mariah Ore | June 12, 2014

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All About Image Extensinons

Have you ever wished you could make your ad stand out more on Google Adwords? It would be nice, wouldn’t it? As of now, Adwords [...]

By: Mariah Ore | June 9, 2014

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Top 5 Benefits of PPC: A Quick Introduction

Have you ever wondered what all the fuss over Google Adwords is about? We broke down the five benefits of PPC that set paid search advertising [...]

By: Mariah Ore | June 5, 2014

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PPC

The Truth About Your PPC Management Company

7 Tips to Help You Make Sure Your Internet Marketing Company is Working For You [...]

By: Mariah Ore | June 1, 2014

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