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AdWords Updates

Exact Match Is Dead, But Your ROI Doesn’t Have To Be

AdWords is Removing Exact Match Types for Keywords — Here’s What it Means for You. [...]

By: Mariah Ore | September 4, 2014

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News & Updates

Logical Position is an Inc. 500 Company

The Digital Marketing Agency is the Top Oregon Company in the Advertising & Marketing Category; #5 in Portland Metro and #6 overall in Oregon [...]

By: Logical Position News | August 31, 2014

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Ecommerce

From PLAs to Shopping Campaigns

Everything you need to know about getting started with the big move next week. This spring, Google announced that it would be switching all Product [...]

By: Mariah Ore | August 25, 2014

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Basics

Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]

By: Mariah Ore | August 20, 2014

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Ad Auction

Kill ‘Em With Copy

Write Solid Ad Copy, Get More Clicks Even though the search network isn’t traditional advertising, you do have a few square inches all your own [...]

By: Mariah Ore | August 14, 2014

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Google Analytics

Analyze That! An Intro to Google Analytics

Conversion tracking — how do we do it? We have a few methods, such as by tracking phone calls, website contact form, or shopping cart. [...]

By: Mariah Ore | August 12, 2014

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