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AdWords Updates

Exact Match Is Dead, But Your ROI Doesn’t Have To Be

AdWords is Removing Exact Match Types for Keywords — Here’s What it Means for You. [...]

By: Mariah Ore | September 4, 2014

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News & Updates

Logical Position is an Inc. 500 Company

The Digital Marketing Agency is the Top Oregon Company in the Advertising & Marketing Category; #5 in Portland Metro and #6 overall in Oregon [...]

By: Logical Position News | August 31, 2014

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From PLAs to Shopping Campaigns

Everything you need to know about getting started with the big move next week. This spring, Google announced that it would be switching all Product [...]

By: Mariah Ore | August 25, 2014

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Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]

By: Mariah Ore | August 20, 2014

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Ad Auction

Kill ‘Em With Copy

Write Solid Ad Copy, Get More Clicks Even though the search network isn’t traditional advertising, you do have a few square inches all your own [...]

By: Mariah Ore | August 14, 2014

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Google Analytics

Analyze That! An Intro to Google Analytics

Conversion tracking — how do we do it? We have a few methods, such as by tracking phone calls, website contact form, or shopping cart. [...]

By: Mariah Ore | August 12, 2014

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