Conversion Tracking
9 Questions to Ask Yourself When Your Website Isn’t Converting
As much as we would all like to believe it, pay-per-click advertising is not a magical formula — it is advertising. Even though we can [...]
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Attribution
Top 5 Online Marketing Mistakes Every Small Business Should Avoid
In 2013, a study revealed that only 14% of small business owners were using technology in their acquisition marketing, and only 56% were measuring the [...]
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The Future of Facebook
Maybe it started when all your friends’ younger siblings started adding you, or when grandparents joined (or better yet, when they added those creepy smiley [...]
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Advanced Marketing Strategy
6 Things You Need to Know About Native Advertising
As consumers, we encounter native advertising on a daily basis. Defined by Sharethrough as “paid media where the ad experience follows the natural form and [...]
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News & Updates
3 Ways to Stay Ahead of Google’s New Mobile-Friendly Algorithm
In less than thirty days, on April 21st, Google’s first page results will change for users searching on a mobile device. With the intention of [...]
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AdWords Updates
3 Reasons Why Google’s New Call-only Campaigns Rock
2015 has been called the “Year of Mobile.” The volume of users browsing the web on mobile devices overtook PC users in early 2014, and [...]
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