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Business Goals and PPC Optimization: The Flexibility of Adwords

AdWords Management

Business Goals and PPC Optimization: The Flexibility of Adwords

For business owners, thinking about what you want to get out of your business endeavor is often the seed that starts the idea. Is it [...]

By: Mariah Ore | July 1, 2014

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SEO vs. PPC — Know Your SEM

Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not [...]

By: Mariah Ore | June 26, 2014

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To Convert or to Brand — An Easy Question

Basics

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget [...]

By: Mariah Ore | June 19, 2014

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Negative Keywords, Positive Results

Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads [...]

By: Mariah Ore | June 16, 2014

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Google AdWords: Make Mobile Marketing Easy

AdWords Management

Google AdWords: Make Mobile Marketing Easy

Why mobile? Because you’ve heard it: Americans are on the go. In a 2013 study, The Nielsen Company found that around 46% of searchers are [...]

By: Mariah Ore | June 12, 2014

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All About Image Extensinons

Content Creation

All About Image Extensinons

Have you ever wished you could make your ad stand out more on Google Adwords? It would be nice, wouldn’t it? As of now, Adwords [...]

By: Mariah Ore | June 9, 2014

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