Ecommerce
From PLAs to Shopping Campaigns
Everything you need to know about getting started with the big move next week. This spring, Google announced that it would be switching all Product [...]
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Basics
Search Engine Marketing Glossary
When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with [...]
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Ad Auction
Kill ‘Em With Copy
Write Solid Ad Copy, Get More Clicks Even though the search network isn’t traditional advertising, you do have a few square inches all your own [...]
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Google Analytics
Analyze That! An Intro to Google Analytics
Conversion tracking — how do we do it? We have a few methods, such as by tracking phone calls, website contact form, or shopping cart. [...]
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News & Updates
The Right to be Forgotten
Ever Googled yourself? Of course you have. I do it every so often to see what comes up — mostly links to social media and [...]
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Basics
Remarketing, Remember Me?
We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If [...]
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