PPC
4 Quick Ways to Make the Most of your AdWords Campaigns
As a small business owner or marketing manager, chances are, you wear many different hats. While you’re running around, juggling numerous responsibilities, the idea of [...]
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Basics
Understanding Google’s Search Engine Results Page
The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of [...]
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Attribution
How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine
Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple. [...]
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News & Updates
Logical Position Awarded with “Growth Channel Partner of the Year” At Inaugural Global Bing Partner Awards
Microsoft awarded local digital marketing agency, Logical Position (LP), with its Growth Channel Partner of the Year award at the inaugural Global Bing Partner Awards [...]
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AdWords Updates
AdWords Update: New Year, New Exact Match
While you’ve been slaving over your AdWords campaigns for the past couple weeks, Google unveiled its most buzzed about AdWords update since the new year, [...]
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Basics
Understanding Keyword Match Types in AdWords
The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and [...]
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