Creative Ways Companies Are Currently Serving Clients

COVID-19’s exponential trajectory has forced Americans to “shelter in place” and many businesses to shut their doors. The stock market has also taken a substantial hit, leaving people wondering what the short and long-term impacts of this pandemic will be. (more…)

Latest Articles

Basics

Understanding How Search Engines Work

Take a behind the scenes look at the enigma that significantly influences the success of a business. Use our guide to better understand how search […]

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By: Randy Weber | January 16, 2020

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Basics

Increase your Organic Search Ranking: Keyword Research for SEO

Whether you’re a seasoned pro or just getting started, a refresher on the basic principles of Search Engine Optimization (SEO) never hurts. We’re breaking down […]

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By: Shelby Goldstein | October 19, 2017

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Basics

4 Steps to Tracking Conversions that will Make you Money

Imagine driving down a winding road with no headlights. It’s unpredictable, unreliable, and downright terrifying! This scene paints a picture of what it’s like to […]

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By: Shelby Goldstein | July 26, 2017

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Basics

Understanding Google’s Search Engine Results Page

The Google search engine has transformed into a digital billboard. Businesses utilize strategy to compete for top spots on the results page, in hopes of […]

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By: Shelby Goldstein | May 16, 2017

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Attribution

How to make money with Google AdWords: 7 Steps to Building Your Own Money-Making Machine

Much like the saying “money can’t buy you happiness,” money can’t buy you a profitable AdWords campaign. If only it were that simple.  […]

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By: Shelby Goldstein | May 11, 2017

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Basics

Understanding Keyword Match Types in AdWords

The concept behind AdWords search campaigns is simple. Someone searches for a product or service you offer, your ad appears, they click on it and […]

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By: Shelby Goldstein | March 15, 2017

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Basics

Finding Your Voice: A Guide for Social Media Newbies

What’s the big deal with using social media for business?  How do hashtags, handles, blogs, and viral vlogs have anything to do with a business […]

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By: Kauri Voss | October 26, 2016

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Basics

Managing the Digital Conversation

If you’re reading this, it’s probably safe to assume that you’ve at least thought about or focused on SEM (Search Engine Marketing), and might have […]

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By: Ashlee Schneider | September 28, 2016

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Advanced Marketing Strategy

Thinking Bing Part II: 5 Things to Know About Bing Ads

At first glance, the Bing Ads interface might seem like the AdWords interface with a different font and color scheme. While to a great extent […]

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By: Cate Patricolo | August 31, 2016

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Advanced Marketing Strategy

Unique Content- Your Ace in the Hole for SEO

I’m sure you’ve heard the phrase “content is king” when referring to content creation for your SEO campaign.  Although when playing your hand in SEO, […]

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By: Brian Zinkel | July 12, 2016

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Ad Auction

Don’t Google Your Ads

Launching your new account is an exciting time. Maybe you’re running ads for the first time, eager to drive business to your sleek new website, […]

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By: Trevor Miller | June 27, 2016

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Basics

8 Ways to Fearlessly Tame Your AdWords Account

The end of the workday rolls around, and all you can think about is slipping into those comfy slippers, taking a deep breath and attempting […]

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By: Shelby Goldstein | May 2, 2016

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Basics

The Basics of Google AdWords Campaigns

You signed up for Google AdWords, and you are now overwhelmed by all the options. What is the difference between having a search campaign and […]

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By: Holden Page | September 16, 2015

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Basics

Why you Click on Ads

Before we can talk about what makes someone click on your ad, you should understand what makes you want to click an ad. After all, […]

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By: Holden Page | September 14, 2015

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Basics

What Google Wants From Content Creators

Google Search is not an easy beast to tame. It is constantly morphing to accommodate new web technologies, the demands of its users, and to […]

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By: Holden Page | August 26, 2015

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Analytics

The Four Alternatives to Google Analytics

There is no doubt that Google Analytics™ reigns supreme for tracking visitors to your website. It integrates with hundreds of third-party applications, supports tracking of […]

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By: Holden Page | August 17, 2015

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Ad Auction

Top 8 Google AdWords Fails (With Memes)

In the PPC industry, there are some big mistakes we as Google AdWords professionals see over and over and over and over and…well, let’s just […]

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By: Mariah Ore | May 26, 2015

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Basics

8 Awesome Things You Need to Know When Marketing a Niche Business

The awesome thing about online marketing? Reach. And in niche markets, this matters more than anything. With the ability to serve consumers regionally, nationally and […]

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By: Mariah Ore | April 30, 2015

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Basics

4 Reasons to Think Visually in Your Content

Content may be king, but this doesn’t just mean sentences. Images are an extremely valuable form of content that can boost your traffic, improve your […]

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By: Mariah Ore | April 21, 2015

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Analytics

A Quick Intro to SEO

You probably hear the acronym “SEO” tossed around quite a bit by fellow business owners. But do you know what makes SEO different than other […]

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By: Mariah Ore | February 24, 2015

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Analytics

AdWords Code Snippets 101

What is the biggest point of confusion when our account managers activate brand new accounts? Something so simple, we thought it was worth sharing with […]

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By: Mariah Ore | February 2, 2015

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Analytics

LP Client Dashboard Brings Transparency to Your Fingertips

Taking care of our customers has always been a top priority for us at Logical Position. Sure, we answer your questions right away, continue to […]

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By: Tony Palazzo | December 11, 2014

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Basics

Search Engine Marketing Glossary

When a client is new to Internet marketing, the amount of information to take in is overwelming. This search engine marketing glossary is hand-picked, complete with […]

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By: Mariah Ore | August 20, 2014

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Basics

Remarketing, Remember Me?

We’ve all been there — you’re on your favorite website, and suddenly you end up with a bunch of items in your shopping cart. If […]

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By: Mariah Ore | August 6, 2014

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Basics

Search & Display: Get the Best of Both Worlds

Do you know the difference between the two different networks you can use to advertise on Google? If you find yourself confused or even if […]

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By: Mariah Ore | August 1, 2014

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Basics

B2B Sales Start Online

If you have a business that only works with other businesses and you think your target audience isn’t online, think again. […]

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By: Mariah Ore | July 29, 2014

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Basics

Getting to know Google

For as much as Google knows about my personal life through emails, G-chat, Google+, Google Drive, and (let’s not forget) all those super-secret search queries, […]

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By: Mariah Ore | July 8, 2014

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Basics

SEO vs. PPC — Know Your SEM

Search Engine Marketing can be confusing to the average business owner. Your job, after all, is to be an expert in your chosen field, not […]

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By: Mariah Ore | June 26, 2014

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Basics

To Convert or to Brand — An Easy Question

Let’s talk about Geico, a company who has made themselves a household name with their wacky, character-driven commercials and catchy slogans. Their annual Adwords budget […]

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By: Mariah Ore | June 19, 2014

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Basics

Negative Keywords, Positive Results

“Adwords is tough for my industry,” a client told me once. In the scientific technology field, he said he was having trouble blocking his ads […]

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By: Mariah Ore | June 16, 2014

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Ad Auction

Where Are My Google Ads?

Whether you are managing your Google AdWords campaign on your own or are using an agency you’ve definitely said to yourself at one point “Where […]

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By: Tony Palazzo | May 1, 2014

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Basics

Building a Website for Conversions: A 10-Point Checklist

As today’s online marketplace becomes more competitive it is imperative that your website gives you a return on the valuable marketing dollars you spend. I […]

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By: Tony Palazzo | December 6, 2013

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Attribution

Why Restaurant Owners Should Use AdWords

Restaurant owners are often confronted with a slew of advertising options on a frequent basis, usually consisting of a heavy onslaught from radio stations, trade […]

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By: John Ganey | November 14, 2013

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Basics

4 Tips to Getting Your Small Business Found Online

Looking for the best marketing techniques? They are really quite simple. The first and most important step for you is to hire an affordable search […]

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By: Tony Palazzo | August 30, 2013

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Basics

Three Easy Tips for Online Marketing

Did you know that over four million business listings on Google have been claimed by their business owners? At least several hundred, or even several […]

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By: Tony Palazzo | August 15, 2013

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